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[body] => [<p style="text-align: center;"><strong><em>Futurist and Evolutionary Thinker </em></strong><strong><em>Rebecca Costa Unveils a New Vision of Global Collapse and Correction in</em></strong></p>
<p style="text-align: center;"><strong>THE WATCHMAN’S RATTLE:</strong><strong><br /> Thinking Our Way Out of Extinction</strong></p>
<p style="text-align: center;"><strong><em>A Lead Title this Fall from Vanguard Press</em></strong></p>
<p style="text-align: center;"><strong>Costa will be signing copies at BEA, Perseus Booth # 4225</strong></p>
<p>NEW YORK, NY – April 19, 2010 – Why can’t we solve our problems anymore? Why do threats such as a worldwide recession, global warming, terrorism, obesity and pandemic viruses suddenly seem unstoppable? Are there <em>limits</em> to the kinds of problems humans can solve?</p>
<p>These are the questions Rebecca Costa confronts – and offers a solution to – in her highly anticipated book, <em>The Watchman’s Rattle: Thinking Our Way Out of Extinction</em>, a lead title to be published in October by Vanguard, a member of the Perseus Books Group.</p>
<p>Rebecca Costa is an evolutionary thinker, futurist, and sought-after speaker whose unique expertise is to spot and explain emerging developments in relationship to human evolution, global markets, and new technologies. She is a welcomed guest on panels whose topics range from economic trends and pop culture, to education and environmental policy. A provacative new voice in the mold of Malcolm Gladwell and Alvin Toffler, who has conducted wide-ranging conversations with scientists Dr. Richard Dawkins, Nobel Laureates Dr. James Watson and Dr. Charles Townes, and Harvard professor Dr. E.O. Wilson, Costa will be signing copies of her first book, <em>THE WATCHMAN’S RATTLE </em>at BEA this year on Thursday, May 27<sup>th</sup> at 11:00 a.m., at the Perseus Booth, #4225. </p>
<p> “Rebecca Costa is known for her keen ability to distill fascinating insights into challenging issues. In <em>The Watchman’s Rattle</em>, she reveals a game-changing message regarding our ability to thrive in the complex world we have created,” said David Steinberger, CEO of the Perseus Book Group.</p>
<p>Roger Cooper, Vice President and Publisher of Vanguard Press, who acquired the book, noted, “Rebecca’s manuscript was extraordinarily provocative and simulating, and I was intrigued immediately by her bold, fresh concept. She has shared her compelling vision in an absorbing and personal style that will appeal to a wide range of readers. There is no question that the book will foster intense and healthy discourse and controversy. It is most appropriate that <em>The Watchman’s Rattle </em>is a lead title for Vanguard Press, and we’re proud to publish a significant new contributor to the important discussions of our time.” Vanguard Press attracts a broad range of bestselling fiction and nonfiction; authors acquired by Vanguard include Donald Trump, Robert Kiyosaki, Brian Williams, Erin Brockovich, Nevada Barr, and Vincent Bugliosi. The book was agented jointly by Arthur Klebanoff of the Scott Meredith Literary Agency and David Nelson of Waterside Productions.</p>
<p>In <em>The Watchman’s Rattle</em>, Rebecca Costa pulls headlines from today’s news to demonstrate how accelerating complexity quickly outpaces the rate at which the human brain can develop new capabilities to manage it. With compelling evidence based upon research into the rise and fall of the Mayan, Khmer and Roman empires, Costa shows how the tendency to quick-fix problems by focusing on symptoms — instead of finding permanent solutions — ultimately leads to frightening long-term consequences. As a result, society’s ability to solve its most challenging, seemingly intractable problems becomes gridlocked, progress slows, and collapse ensues. </p>
<p>Taking the next step, Costa reveals how we can reverse the downward spiral. She presents scientific evidence that the human brain can be retrained to comprehend, analyze, and resolve massively complex problems. According to Costa, in addition to analytic left-brain thinking and the creative synthesis used by the right side of the brain, we’re now able to observe a new form of problem-solving that’s ideally suited to large, dynamic quandaries — a process neuroscientists call “insight.” We can give ourselves brain tune-ups, cultivate “insight-on-demand,” and make a significant impact on the seemingly intractable challenges we face today. Part history, part social science, part biology, <em>The Watchman’s Rattle</em> is sure to provoke, engage, and incite change.</p>
<p>A speaker and panel member at the prestigious Renaissance Weekend conference series, Rebecca Costa joins distinguished CEOs, Nobel Laureates and Pulitzer Prize-winning authors, artists, scientists, and innovators from across America and several nations to address public policy and personal concerns. She is equally articulate before large audiences at West Coast Green, a national conference exploring innovations in building green, and select gatherings of top scientists at Harvard Club. With a proven track record of introducing new concepts and technologies, Costa is a former CEO and founder of Silicon Valley start-up, Dazai Advertising, Inc., (sold to J. Walter Thompson in 1997), whose clients have included Apple Computer, Applied Materials, Oracle Corporation, 3M, Amdahl, United TeleCom and General Electric Corporation. Raised in Tokyo, Japan, Costa lived during the Vietnam conflict in Vientiane, Laos. She attributes her natural ability to spot global patterns to a cross-cultural education and upbringing. She graduated from The University of California, Santa Barbara, with a BA in Social Sciences. Rebecca Costa lives on the central coast of California. Additional information can be found at <a href="http://www.rebeccacosta.com/">www.rebeccacosta.com</a>.</p>
<p>About the Perseus Books Group</p>
<p>The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties. Named <em>Publishers Weekly</em> 2007 Publisher of the Year, its member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo Press, Da Capo Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and with Nation Books. Through Consortium, Perseus Distribution and Publishers Group West, the Perseus Books Group is also the leading provider of sales, marketing and distribution services to independent publishers. For more information, visit <a href="http://www.perseusbooks.com" title="www.perseusbooks.com">www.perseusbooks.com</a>.</p>
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[#value] => [<p style="text-align: center;"><strong><em>Futurist and Evolutionary Thinker </em></strong><strong><em>Rebecca Costa Unveils a New Vision of Global Collapse and Correction in</em></strong></p>
<p style="text-align: center;"><strong>THE WATCHMAN’S RATTLE:</strong><strong><br /> Thinking Our Way Out of Extinction</strong></p>
<p style="text-align: center;"><strong><em>A Lead Title this Fall from Vanguard Press</em></strong></p>
<p style="text-align: center;"><strong>Costa will be signing copies at BEA, Perseus Booth # 4225</strong></p>
<p>NEW YORK, NY – April 19, 2010 – Why can’t we solve our problems anymore? Why do threats such as a worldwide recession, global warming, terrorism, obesity and pandemic viruses suddenly seem unstoppable? Are there <em>limits</em> to the kinds of problems humans can solve?</p>
<p>These are the questions Rebecca Costa confronts – and offers a solution to – in her highly anticipated book, <em>The Watchman’s Rattle: Thinking Our Way Out of Extinction</em>, a lead title to be published in October by Vanguard, a member of the Perseus Books Group.</p>
<p>Rebecca Costa is an evolutionary thinker, futurist, and sought-after speaker whose unique expertise is to spot and explain emerging developments in relationship to human evolution, global markets, and new technologies. She is a welcomed guest on panels whose topics range from economic trends and pop culture, to education and environmental policy. A provacative new voice in the mold of Malcolm Gladwell and Alvin Toffler, who has conducted wide-ranging conversations with scientists Dr. Richard Dawkins, Nobel Laureates Dr. James Watson and Dr. Charles Townes, and Harvard professor Dr. E.O. Wilson, Costa will be signing copies of her first book, <em>THE WATCHMAN’S RATTLE </em>at BEA this year on Thursday, May 27<sup>th</sup> at 11:00 a.m., at the Perseus Booth, #4225. </p>
<p> “Rebecca Costa is known for her keen ability to distill fascinating insights into challenging issues. In <em>The Watchman’s Rattle</em>, she reveals a game-changing message regarding our ability to thrive in the complex world we have created,” said David Steinberger, CEO of the Perseus Book Group.</p>
<p>Roger Cooper, Vice President and Publisher of Vanguard Press, who acquired the book, noted, “Rebecca’s manuscript was extraordinarily provocative and simulating, and I was intrigued immediately by her bold, fresh concept. She has shared her compelling vision in an absorbing and personal style that will appeal to a wide range of readers. There is no question that the book will foster intense and healthy discourse and controversy. It is most appropriate that <em>The Watchman’s Rattle </em>is a lead title for Vanguard Press, and we’re proud to publish a significant new contributor to the important discussions of our time.” Vanguard Press attracts a broad range of bestselling fiction and nonfiction; authors acquired by Vanguard include Donald Trump, Robert Kiyosaki, Brian Williams, Erin Brockovich, Nevada Barr, and Vincent Bugliosi. The book was agented jointly by Arthur Klebanoff of the Scott Meredith Literary Agency and David Nelson of Waterside Productions.</p>
<p>In <em>The Watchman’s Rattle</em>, Rebecca Costa pulls headlines from today’s news to demonstrate how accelerating complexity quickly outpaces the rate at which the human brain can develop new capabilities to manage it. With compelling evidence based upon research into the rise and fall of the Mayan, Khmer and Roman empires, Costa shows how the tendency to quick-fix problems by focusing on symptoms — instead of finding permanent solutions — ultimately leads to frightening long-term consequences. As a result, society’s ability to solve its most challenging, seemingly intractable problems becomes gridlocked, progress slows, and collapse ensues. </p>
<p>Taking the next step, Costa reveals how we can reverse the downward spiral. She presents scientific evidence that the human brain can be retrained to comprehend, analyze, and resolve massively complex problems. According to Costa, in addition to analytic left-brain thinking and the creative synthesis used by the right side of the brain, we’re now able to observe a new form of problem-solving that’s ideally suited to large, dynamic quandaries — a process neuroscientists call “insight.” We can give ourselves brain tune-ups, cultivate “insight-on-demand,” and make a significant impact on the seemingly intractable challenges we face today. Part history, part social science, part biology, <em>The Watchman’s Rattle</em> is sure to provoke, engage, and incite change.</p>
<p>A speaker and panel member at the prestigious Renaissance Weekend conference series, Rebecca Costa joins distinguished CEOs, Nobel Laureates and Pulitzer Prize-winning authors, artists, scientists, and innovators from across America and several nations to address public policy and personal concerns. She is equally articulate before large audiences at West Coast Green, a national conference exploring innovations in building green, and select gatherings of top scientists at Harvard Club. With a proven track record of introducing new concepts and technologies, Costa is a former CEO and founder of Silicon Valley start-up, Dazai Advertising, Inc., (sold to J. Walter Thompson in 1997), whose clients have included Apple Computer, Applied Materials, Oracle Corporation, 3M, Amdahl, United TeleCom and General Electric Corporation. Raised in Tokyo, Japan, Costa lived during the Vietnam conflict in Vientiane, Laos. She attributes her natural ability to spot global patterns to a cross-cultural education and upbringing. She graduated from The University of California, Santa Barbara, with a BA in Social Sciences. Rebecca Costa lives on the central coast of California. Additional information can be found at <a href="http://www.rebeccacosta.com/">www.rebeccacosta.com</a>.</p>
<p>About the Perseus Books Group</p>
<p>The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties. Named <em>Publishers Weekly</em> 2007 Publisher of the Year, its member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo Press, Da Capo Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and with Nation Books. Through Consortium, Perseus Distribution and Publishers Group West, the Perseus Books Group is also the leading provider of sales, marketing and distribution services to independent publishers. For more information, visit <a href="http://www.perseusbooks.com" title="www.perseusbooks.com">www.perseusbooks.com</a>.</p>
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<p style="text-align: center;"><strong>THE WATCHMAN’S RATTLE:</strong><strong><br /> Thinking Our Way Out of Extinction</strong></p>
<p style="text-align: center;"><strong><em>A Lead Title this Fall from Vanguard Press</em></strong></p>
<p style="text-align: center;"><strong>Costa will be signing copies at BEA, Perseus Booth # 4225</strong></p>
<p>NEW YORK, NY – April 19, 2010 – Why can’t we solve our problems anymore? Why do threats such as a worldwide recession, global warming, terrorism, obesity and pandemic viruses suddenly seem unstoppable? Are there <em>limits</em> to the kinds of problems humans can solve?</p>
<p>These are the questions Rebecca Costa confronts – and offers a solution to – in her highly anticipated book, <em>The Watchman’s Rattle: Thinking Our Way Out of Extinction</em>, a lead title to be published in October by Vanguard, a member of the Perseus Books Group.</p>
<p>Rebecca Costa is an evolutionary thinker, futurist, and sought-after speaker whose unique expertise is to spot and explain emerging developments in relationship to human evolution, global markets, and new technologies. She is a welcomed guest on panels whose topics range from economic trends and pop culture, to education and environmental policy. A provacative new voice in the mold of Malcolm Gladwell and Alvin Toffler, who has conducted wide-ranging conversations with scientists Dr. Richard Dawkins, Nobel Laureates Dr. James Watson and Dr. Charles Townes, and Harvard professor Dr. E.O. Wilson, Costa will be signing copies of her first book, <em>THE WATCHMAN’S RATTLE </em>at BEA this year on Thursday, May 27<sup>th</sup> at 11:00 a.m., at the Perseus Booth, #4225. </p>
<p> “Rebecca Costa is known for her keen ability to distill fascinating insights into challenging issues. In <em>The Watchman’s Rattle</em>, she reveals a game-changing message regarding our ability to thrive in the complex world we have created,” said David Steinberger, CEO of the Perseus Book Group.</p>
<p>Roger Cooper, Vice President and Publisher of Vanguard Press, who acquired the book, noted, “Rebecca’s manuscript was extraordinarily provocative and simulating, and I was intrigued immediately by her bold, fresh concept. She has shared her compelling vision in an absorbing and personal style that will appeal to a wide range of readers. There is no question that the book will foster intense and healthy discourse and controversy. It is most appropriate that <em>The Watchman’s Rattle </em>is a lead title for Vanguard Press, and we’re proud to publish a significant new contributor to the important discussions of our time.” Vanguard Press attracts a broad range of bestselling fiction and nonfiction; authors acquired by Vanguard include Donald Trump, Robert Kiyosaki, Brian Williams, Erin Brockovich, Nevada Barr, and Vincent Bugliosi. The book was agented jointly by Arthur Klebanoff of the Scott Meredith Literary Agency and David Nelson of Waterside Productions.</p>
<p>In <em>The Watchman’s Rattle</em>, Rebecca Costa pulls headlines from today’s news to demonstrate how accelerating complexity quickly outpaces the rate at which the human brain can develop new capabilities to manage it. With compelling evidence based upon research into the rise and fall of the Mayan, Khmer and Roman empires, Costa shows how the tendency to quick-fix problems by focusing on symptoms — instead of finding permanent solutions — ultimately leads to frightening long-term consequences. As a result, society’s ability to solve its most challenging, seemingly intractable problems becomes gridlocked, progress slows, and collapse ensues. </p>
<p>Taking the next step, Costa reveals how we can reverse the downward spiral. She presents scientific evidence that the human brain can be retrained to comprehend, analyze, and resolve massively complex problems. According to Costa, in addition to analytic left-brain thinking and the creative synthesis used by the right side of the brain, we’re now able to observe a new form of problem-solving that’s ideally suited to large, dynamic quandaries — a process neuroscientists call “insight.” We can give ourselves brain tune-ups, cultivate “insight-on-demand,” and make a significant impact on the seemingly intractable challenges we face today. Part history, part social science, part biology, <em>The Watchman’s Rattle</em> is sure to provoke, engage, and incite change.</p>
<p>A speaker and panel member at the prestigious Renaissance Weekend conference series, Rebecca Costa joins distinguished CEOs, Nobel Laureates and Pulitzer Prize-winning authors, artists, scientists, and innovators from across America and several nations to address public policy and personal concerns. She is equally articulate before large audiences at West Coast Green, a national conference exploring innovations in building green, and select gatherings of top scientists at Harvard Club. With a proven track record of introducing new concepts and technologies, Costa is a former CEO and founder of Silicon Valley start-up, Dazai Advertising, Inc., (sold to J. Walter Thompson in 1997), whose clients have included Apple Computer, Applied Materials, Oracle Corporation, 3M, Amdahl, United TeleCom and General Electric Corporation. Raised in Tokyo, Japan, Costa lived during the Vietnam conflict in Vientiane, Laos. She attributes her natural ability to spot global patterns to a cross-cultural education and upbringing. She graduated from The University of California, Santa Barbara, with a BA in Social Sciences. Rebecca Costa lives on the central coast of California. Additional information can be found at <a href="http://www.rebeccacosta.com/">www.rebeccacosta.com</a>.</p>
<p>About the Perseus Books Group</p>
<p>The Perseus Books Group is an independent company committed to enabling independent publishers to reach their potential whether those publishers are Perseus-owned, joint ventures or owned by third parties. Named <em>Publishers Weekly</em> 2007 Publisher of the Year, its member publishing programs include Avalon Travel, Basic Books, Basic Civitas, Da Capo Press, Da Capo Lifelong Books, Running Press, Seal Press, Vanguard Press and Westview Press, as well as partnerships with PublicAffairs and with Nation Books. Through Consortium, Perseus Distribution and Publishers Group West, the Perseus Books Group is also the leading provider of sales, marketing and distribution services to independent publishers. For more information, visit <a href="http://www.perseusbooks.com" title="www.perseusbooks.com">www.perseusbooks.com</a>.</p>
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